Digital Marketing Manager

Department:

Medcare MSO is the 3rd largest USA-based medical billing and RCM organization in Pakistan, with 900+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results. Manager Digital Marketing responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

 

Position: Digital Marketing Manager

Shift Timing: 02:00 Pm-11:00

Location: MMalam, Lahore

 

Responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.

 

Requirements

  • Minimum bachelor’s degree preferably in Business management, Advertising or Media Management.
  • Minimum 5-7 years of experience in creating and executing 360 Marketing campaigns including digital and media campaigns.
  • Excellent knowledge of Facebook, Twitter and other social media platforms
  • Ability to deliver creative content.
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Good understanding of social media KPIs
  • Outstanding communication skills
  • Understanding of latest Tech, social media, Web, Business, Finance, and Digital Marketing trends

Apply to this job

    Our Benefits

    How We Care About You

    At Medcare, we believe our power lies in our people.

    Guided by the same objective, we strive to continuously provide our employees with lucrative compensation and incentives. These benefits include health insurance, outpatient medical coverage, loan benefit, cashable leaves, paid time off, provident fund, and more.

    Additionally, we truly believe that employees within the company deserve recognition. So, we focus on taking care of their career development as well as personal growth. We offer promotions, salary reviews, annual bonuses, and increments. Also, we perform internal hiring and offer paid training and coaching to our employees. Throughout the tenure with the company, our employees continuously experience both personal and professional development.

    But we don’t just stop here! We clearly understand that employees need engagement activities besides recognition and professional development. So, we incessantly incorporate engagement activities and arrange events to keep employees happy and satisfied.

    Provident Fund

    Health Insurance

    Training & Development

    Leave Encashment

    Life Insurance

    Interest Free Loans

    Why Choose Medcare?

    Since 2012, Medcare MSO has been creating a positive impact in the healthcare IT industry in Pakistan. The company’s phenomenal growth is a result of its values and culture incorporated into its practices. Our culture and values set us apart and make us the employer of your choice. Being a people-focused company, Medcare MSO knows your worth. In Medcare MSO, you are valued as an individual and considered an integral part of the team. Therefore, you experience innovation, inspiration, and integrity to progress within yourself and beyond what you know.

    We also offer market competitive compensation and benefits in line with industry standards. Our workforce is our fundamental focus, and they deserve to be a part of every success company achieves.

    If you’re looking to progress with top industry professionals in a fast-paced environment, you are the best fit for us!

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