Sr. Content Writer

2026-05-19

Lahore

About the job Medcare MSO is a leading USA-based Healthcare IT and Revenue Cycle Management (RCM) company, dedicated to helping healthcare providers optimize their revenue streams. As we continue to expand our digital presence, we are looking for a Senior Content Writer with strong healthcare and medical billing expertise to create high-quality, engaging, and SEO-driven content that supports brand growth and lead generation. Position: Senior Content Writer Shift Timing: 07:00 PM – 04:00 AM  Location: MM Alam Road, Lahore (Onsite) Responsibilities: Content Development & Writing: Create high-quality, well-researched content including blogs, website copy, case studies, whitepapers, landing pages, and marketing materials. Translate complex medical billing and RCM concepts into clear, engaging, and conversion-driven content. Ensure consistency in tone, style, and brand voice across all content assets. SEO & Content Optimization: Develop SEO-optimized content using keyword research and best practices. Collaborate with SEO and digital marketing teams to improve rankings, traffic, and engagement. Continuously update and optimize existing content based on performance insights. Healthcare & RCM Domain Writing: Produce content aligned with medical billing workflows, coding standards (CPT, ICD-10, HCPCS), and compliance frameworks (HIPAA, CMS). Work closely with SMEs (coders, RCM managers, compliance teams) to ensure accuracy and relevance. Stay updated on healthcare regulations, payer policies, and industry trends. Content Performance & Analytics: Track content performance using tools such as Google Analytics, SEMrush, and Ahrefs. Use data-driven insights to refine content strategy and improve engagement metrics. Collaboration & Execution: Coordinate with designers, marketing teams, and stakeholders for content execution. Support campaign-based content for lead generation, branding, and product marketing (Maximus PMS, AI Coder, HealUS EHR). Requirements: 2–4 years of experience in content writing, preferably within healthcare, medical billing, or RCM domain. Strong understanding of medical billing processes and coding standards (CPT, ICD-10, HCPCS). Familiarity with healthcare compliance standards including HIPAA and CMS guidelines. Proven experience in SEO content writing, keyword strategy, and content optimization. Hands-on experience with CMS platforms (WordPress, HubSpot) and content tools. Strong command over English writing, editing, and proofreading with exceptional attention to detail. Analytical mindset with experience using tools like Google Analytics, SEMrush, and Ahrefs. Ability to work in a fast-paced environment and meet tight deadlines.