Medcare MSO is one of the largest USA-based Healthcare IT company in Pakistan, with 900+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results. We are looking for a Performance Marketing Specialist professional to drive ROI-focused B2B digital acquisition strategies for our healthcare service verticals including Medical Billing, EHR, RPM, CCM, and AI-driven healthcare solutions.

You will execute performance-driven paid media strategies across Google, LinkedIn, and Meta, owning budget, ROI, and qualified lead generation aligned with long B2B healthcare sales cycles.

This is a revenue-impacting role focused on high-value B2B funnels and not product eCommerce campaigns.

Position: Performance Marketing Specialist

Shift Timing: 07:00pm-04:00pm

Location: Lahore, Punjab, Pakistan

Job Description:

B2B Lead Generation & Strategy

• Develop and execute healthcare-focused B2B acquisition strategies
• Generate high-quality MQLs and SQLs
• Optimize long-funnel nurturing aligned with extended sales cycles
• Align targeting with healthcare administrators, practice owners & decision-makers

Paid Media Ownership

• Manage Google Search, LinkedIn Ads (priority), and Meta campaigns
• Execute advanced keyword and audience targeting strategies
• Conduct A/B testing (creatives, messaging, landing pages)
• Scale campaigns without compromising ROI

Budget & ROI Accountability

• Own monthly ad budgets
• Monitor ROAS, CAC, CPL, and SQL conversion rates
• Present performance insights to leadership
• Forecast scaling opportunities

Funnel Optimization & Analytics

• Implement GA4, GTM & conversion tracking
• Analyze full-funnel performance
• Identify drop-offs and optimize conversion paths
• Generate weekly/monthly performance dashboards

Job Requirements:

• Bachelor’s degree in marketing, Business, or related field
• 3–4 years of B2B performance marketing experience
• Proven experience in Healthcare, Health IT, SaaS, or service-based B2B industries
• Advanced hands-on expertise on Google Ads, LinkedIn Ads, Meta Ads, GA4 & GTM
• Strong understanding of long B2B sales cycles
• Budget ownership experience
• Data-driven, ROI-first mindset