Digital Marketing

Medcare MSO is the 3rd largest USA-based medical billing and RCM organization in Pakistan,
with 800+ people on board. We implement best practices and adopt state-of-the-art technology
tools to achieve results. We are looking for experienced and result-driven PPC Specialists (full-time, office-based positions) to join our Lahore office

Position: PPC Specialist
Shift: Night (On-site)
Location: Mmalam, Lahore

Job Descriptions
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms
• To be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements and skills
• Proven experience as a PPC Specialist of 02-04 years.
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, and Yahoo) is preferred
• Working knowledge of analytics tools
• Excellent communication skills
• Analytical thinking with strong math skills

Medcare MSO is one of the largest USA-based Healthcare IT company in Pakistan, with 800+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results. We are looking for a Content Writer for our Lahore office in the Afternoon shift. Content Writer will be joining our editorial team and enriching our websites, writing new blog posts, guides, and marketing copy. 

Position: Content Writer

Shift: Afternoon (On-Site)

Location: 5T, 5th Avenue Plaza, Block T Gulberg 2, Lahore

Job Responsibilities

• Research industry-related topics
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with the marketing team to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

Job Requirements and skills

• Bachelor’s of English, Journalism, Marketing, or any relevant field
• Proven work experience of a minimum of 3 years as a Content Writer, Copywriter, or a similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines
• Good communication and interpersonal skills