Digital Marketing

About the job

Medcare MSO is a leading USA-based Healthcare IT and Revenue Cycle Management (RCM) company, dedicated to helping healthcare providers optimize their revenue streams. As we continue to expand our digital presence, we are looking for a Senior Content Writer with strong healthcare and medical billing expertise to create high-quality, engaging, and SEO-driven content that supports brand growth and lead generation.

Position: Senior Content Writer

Shift Timing: 07:00 PM – 04:00 AM

 Location: MM Alam Road, Lahore (Onsite)

Responsibilities:

Content Development & Writing:

• Create high-quality, well-researched content including blogs, website copy, case studies, whitepapers, landing pages, and marketing materials.
• Translate complex medical billing and RCM concepts into clear, engaging, and conversion-driven content.
• Ensure consistency in tone, style, and brand voice across all content assets.

SEO & Content Optimization:

• Develop SEO-optimized content using keyword research and best practices.
• Collaborate with SEO and digital marketing teams to improve rankings, traffic, and engagement.
• Continuously update and optimize existing content based on performance insights.

Healthcare & RCM Domain Writing:

• Produce content aligned with medical billing workflows, coding standards (CPT, ICD-10, HCPCS), and compliance frameworks (HIPAA, CMS).
• Work closely with SMEs (coders, RCM managers, compliance teams) to ensure accuracy and relevance.
• Stay updated on healthcare regulations, payer policies, and industry trends.

Content Performance & Analytics:

• Track content performance using tools such as Google Analytics, SEMrush, and Ahrefs.
• Use data-driven insights to refine content strategy and improve engagement metrics.

Collaboration & Execution:

• Coordinate with designers, marketing teams, and stakeholders for content execution.
• Support campaign-based content for lead generation, branding, and product marketing (Maximus PMS, AI Coder, HealUS EHR).

Requirements:

• 2–4 years of experience in content writing, preferably within healthcare, medical billing, or RCM domain.
• Strong understanding of medical billing processes and coding standards (CPT, ICD-10, HCPCS).
• Familiarity with healthcare compliance standards including HIPAA and CMS guidelines.
• Proven experience in SEO content writing, keyword strategy, and content optimization.
• Hands-on experience with CMS platforms (WordPress, HubSpot) and content tools.
• Strong command over English writing, editing, and proofreading with exceptional attention to detail.
• Analytical mindset with experience using tools like Google Analytics, SEMrush, and Ahrefs.
• Ability to work in a fast-paced environment and meet tight deadlines.

 

Medcare MSO is hiring a Digital Marketing Executive for one of its clients. We are seeking a Digital Marketing Executive to lead the development and launch of our digital presence from the ground up. This role will focus on building our website, establishing a strong online footprint, and driving lead generation through a combination of SEO, Generative Engine Optimization (GEO), paid media, and content strategy.

Position: Digital Marketing Executive

Shift timing: 8pm-5am (Night Shift)

 

Key Responsibilities

1. Website Development, SEO & Generative Engine Optimization (GEO)

• Lead the end-to-end development and launch of the company website on WordPress
• Structure content for AI-driven search platforms (GEO) including answer-first formatting, FAQs, and structured data
• Optimize visibility across AI platforms such as ChatGPT, Claude, Perplexity, Google AI Overviews, and Copilot
• Implement and manage schema markup (FAQ, Article, Author, LocalBusiness)
• Monitor and improve AI citation visibility and brand presence
• Build topical authority through structured content clusters
• Perform technical SEO, on-page, and off-page optimization
• Track performance via GA4, Search Console, and other tools

2. Local SEO

• Optimize and manage Google Business Profile
• Build and manage local citations
• Implement geo-targeted keyword strategies (DFW region)
• Manage reviews and local reputation

3. Paid Marketing (PPC)

• Plan and execute campaigns on Google Ads and LinkedIn Campaign Manager
• Optimize campaigns for lead generation and ROI
• Perform A/B testing and performance analysis

4. Content Strategy & Marketing

• Plan and execute content strategy aligned with SEO and GEO
• Create blogs, landing pages, and service pages
• Develop lead magnets (guides, checklists, etc.)
• Ensure content supports conversion and authority building

5. Social Media Management

• Manage LinkedIn company page
• Develop thought leadership content for leadership profiles
• Maintain consistent social media presence

6. Email Marketing

• Plan and execute email campaigns, newsletters, and drip sequences
• Manage email lists and segmentation
• Optimize engagement and conversions

7. Lead Generation & Conversion Optimization

• Design and optimize landing pages
• Implement conversion-focused forms and CTAs
• Integrate tools like Calendly for scheduling
• Continuously improve conversion rate (CRO)

8. Testimonials & Social Proof

• Collect and manage client testimonials
• Develop case studies
• Showcase social proof across website and campaigns

Requirements

• 2–4 years of experience in digital marketing (preferably in B2B or professional services)
• Strong understanding of SEO + emerging GEO practices
• Experience with WordPress website development and management
• Familiarity with AI-driven search platforms and content structuring
• Hands-on experience with paid campaigns and analytics tools
• Strong communication and content planning skills

 

Tools & Technology Stack

• Website & SEO: WordPress, GA4, Google Search Console, Google Business Profile
• Content & Optimization: SEMrush / Ahrefs, Frase, SurferSEO
• GEO Monitoring: OtterlyAI, Rankscale, HubSpot AI Search Grader
• PPC: Google Ads, LinkedIn Campaign Manager
• Design: Canva
• Email Marketing: Mailchimp (or equivalent)

About the job

Medcare MSO is a leading medical billing and revenue cycle management company, dedicated to optimizing healthcare providers’ revenue streams. We are looking for a Senior SEO Executive who can take our digital presence to the next level with advanced SEO strategies and data-driven decision-making.

Position: SEO Executive

Shift Timing: 07:00 pm-04:00am

Location: MMalam, Lahore

Key Responsibilities:

• Develop and execute advanced SEO strategies to improve organic search rankings, drive high-quality traffic, and boost conversions.
• Lead on-page and off-page optimization efforts, including content structuring, technical SEO, and backlink strategies.
• Conduct in-depth keyword research, competitor analysis, and market trends evaluation to inform content strategy.
• Perform comprehensive website audits to identify and resolve SEO issues related to crawling, indexing, site speed, mobile-friendliness, and Core Web Vitals.
• Implement technical SEO best practices, including structured data markup, schema implementation, and canonicalization.
• Optimize content and landing pages to improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for better search engine rankings.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Develop and oversee link-building strategies to improve domain authority while adhering to ethical SEO practices.
• Stay ahead of Google algorithm updates and industry trends to ensure continued search engine visibility.
• Collaborate with content, development, and digital marketing teams to align SEO efforts with business goals.
• Provide training and mentorship to junior SEO team members.

Requirements:

• 3-5 years of proven experience in SEO, preferably in the healthcare or medical billing industry.
• Deep understanding of Google ranking algorithms, search intent, and white-hat SEO techniques.
• Expertise in technical SEO, including website architecture, page speed optimization, structured data, and JavaScript SEO.
• Strong experience with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and Surfer SEO.
• Familiarity with content marketing, CRO (Conversion Rate Optimization), and local SEO strategies.
• Knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress, Webflow, etc.).
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and leadership skills.

Medcare MSO is one of the largest USA-based Healthcare IT company in Pakistan, with 900+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results. We are looking for a Performance Marketing Specialist professional to drive ROI-focused B2B digital acquisition strategies for our healthcare service verticals including Medical Billing, EHR, RPM, CCM, and AI-driven healthcare solutions.

You will execute performance-driven paid media strategies across Google, LinkedIn, and Meta, owning budget, ROI, and qualified lead generation aligned with long B2B healthcare sales cycles.

This is a revenue-impacting role focused on high-value B2B funnels and not product eCommerce campaigns.

 

Position: Performance Marketing Specialist

Shift Timing: 07:00pm-04:00pm

Location: Lahore, Punjab, Pakistan

Job Description:

B2B Lead Generation & Strategy

• Develop and execute healthcare-focused B2B acquisition strategies
• Generate high-quality MQLs and SQLs
• Optimize long-funnel nurturing aligned with extended sales cycles
• Align targeting with healthcare administrators, practice owners & decision-makers

Paid Media Ownership

• Manage Google Search, LinkedIn Ads (priority), and Meta campaigns
• Execute advanced keyword and audience targeting strategies
• Conduct A/B testing (creatives, messaging, landing pages)
• Scale campaigns without compromising ROI

Budget & ROI Accountability

• Own monthly ad budgets
• Monitor ROAS, CAC, CPL, and SQL conversion rates
• Present performance insights to leadership
• Forecast scaling opportunities

Funnel Optimization & Analytics

• Implement GA4, GTM & conversion tracking
• Analyze full-funnel performance
• Identify drop-offs and optimize conversion paths
• Generate weekly/monthly performance dashboards

Job Requirements:

• Bachelor’s degree in marketing, Business, or related field
• 3–4 years of B2B performance marketing experience
• Proven experience in Healthcare, Health IT, SaaS, or service-based B2B industries
• Advanced hands-on expertise on Google Ads, LinkedIn Ads, Meta Ads, GA4 & GTM
• Strong understanding of long B2B sales cycles
• Budget ownership experience
• Data-driven, ROI-first mindset

Medcare MSO is a leading medical billing and revenue cycle management company, dedicated to helping healthcare providers optimize their revenue streams. As we expand our digital presence, we are seeking a highly skilled Content Lead with medical billing expertise to lead our content team and drive impactful, high-quality content strategies.

 

Position: Content Lead

Shift Timing: 07:00pm-04:00am

Location: MMalam, Lahore

 

Key Responsibilities:

Content Strategy & Development:

• Develop and execute a content strategy aligned with SEO, brand positioning, and lead generation goals.
• Oversee the creation of high-quality, industry-relevant content including blogs, whitepapers, case studies, website copy, and marketing materials.
• Ensure content accurately represents the complexities of medical billing, RCM, and healthcare compliance.
• Collaborate with SEO and digital marketing teams to optimize content for search rankings and engagement.

Team Leadership & Management:

• Lead, mentor, and manage a team of content writers, editors, and designers.
• Establish clear content guidelines, workflows, and editorial standards to maintain consistency and quality.
• Conduct regular performance reviews, training sessions, and skill development programs for the content team.

Medical Billing & Compliance Expertise:

• Ensure all content reflects accurate medical billing terminology, coding practices (CPT, ICD-10, HCPCS), and compliance regulations (HIPAA, CMS, Medicare/Medicaid guidelines).
• Work closely with subject matter experts to translate complex healthcare billing topics into engaging, informative content.
• Stay updated on industry trends, regulatory updates, and payer policies to keep content fresh and relevant.

Content Distribution & Engagement:

• Oversee the publication of content across websites, blogs, social media, email campaigns, and third-party platforms.
• Develop content strategies for thought leadership, brand authority, and executive profiling.
• Analyze content performance metrics using Google Analytics, SEMrush, Ahrefs, and social media insights to optimize future content strategies.

 

Requirements:

• 5+ years of experience in content marketing, content management, or editorial leadership within the medical billing, healthcare, or RCM industry.
• Strong knowledge of medical billing processes, coding standards (CPT, ICD-10, HCPCS), and compliance regulations (HIPAA, CMS, Medicare, Medicaid).
• Proven ability to manage a team of writers, editors, and designers while delivering high-quality content at scale.
• Expertise in SEO-driven content strategies, keyword research, and content optimization.
• Hands-on experience with CMS platforms (WordPress, HubSpot), content marketing tools, and AI-powered writing assistants.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Strong analytical mindset with proficiency in Google Analytics, SEMrush, Ahrefs, and content performance tracking tools.

Medcare MSO is a leading USA-based Healthcare IT and Revenue Cycle Management (RCM) company, dedicated to helping healthcare providers optimize their revenue streams. As we continue to expand our digital presence, we are looking for a Senior Content Writer with strong healthcare and medical billing expertise to create high-quality, engaging, and SEO-driven content that supports brand growth and lead generation.

 

Position: Senior Content Writer

Shift Timing: 07:00 PM – 04:00 AM

Location: MM Alam Road, Lahore (Onsite)

Responsibilities:

Content Development & Writing:

• Create high-quality, well-researched content including blogs, website copy, case studies, whitepapers, landing pages, and marketing materials.
• Translate complex medical billing and RCM concepts into clear, engaging, and conversion-driven content.
• Ensure consistency in tone, style, and brand voice across all content assets.

SEO & Content Optimization:

• Develop SEO-optimized content using keyword research and best practices.
• Collaborate with SEO and digital marketing teams to improve rankings, traffic, and engagement.
• Continuously update and optimize existing content based on performance insights.

Healthcare & RCM Domain Writing:

• Produce content aligned with medical billing workflows, coding standards (CPT, ICD-10, HCPCS), and compliance frameworks (HIPAA, CMS).
• Work closely with SMEs (coders, RCM managers, compliance teams) to ensure accuracy and relevance.
• Stay updated on healthcare regulations, payer policies, and industry trends.

Content Performance & Analytics:

• Track content performance using tools such as Google Analytics, SEMrush, and Ahrefs.
• Use data-driven insights to refine content strategy and improve engagement metrics.

Collaboration & Execution:

• Coordinate with designers, marketing teams, and stakeholders for content execution.
• Support campaign-based content for lead generation, branding, and product marketing (Maximus PMS, AI Coder, HealUS EHR).

Requirements:

• 2–4 years of experience in content writing, preferably within healthcare, medical billing, or RCM domain.
• Strong understanding of medical billing processes and coding standards (CPT, ICD-10, HCPCS).
• Familiarity with healthcare compliance standards including HIPAA and CMS guidelines.
• Proven experience in SEO content writing, keyword strategy, and content optimization.
• Hands-on experience with CMS platforms (WordPress, HubSpot) and content tools.
• Strong command over English writing, editing, and proofreading with exceptional attention to detail.
• Analytical mindset with experience using tools like Google Analytics, SEMrush, and Ahrefs.
• Ability to work in a fast-paced environment and meet tight deadlines.