Digital Marketing

Medcare MSO is one of the largest USA-based Healthcare IT company in Pakistan, with 900+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results. We are looking for a Performance Marketing Specialist professional to drive ROI-focused B2B digital acquisition strategies for our healthcare service verticals including Medical Billing, EHR, RPM, CCM, and AI-driven healthcare solutions.

You will execute performance-driven paid media strategies across Google, LinkedIn, and Meta, owning budget, ROI, and qualified lead generation aligned with long B2B healthcare sales cycles.

This is a revenue-impacting role focused on high-value B2B funnels and not product eCommerce campaigns.

Position: Performance Marketing Specialist

Shift Timing: 07:00pm-04:00pm

Location: Lahore, Punjab, Pakistan

Job Description:

B2B Lead Generation & Strategy

• Develop and execute healthcare-focused B2B acquisition strategies
• Generate high-quality MQLs and SQLs
• Optimize long-funnel nurturing aligned with extended sales cycles
• Align targeting with healthcare administrators, practice owners & decision-makers

Paid Media Ownership

• Manage Google Search, LinkedIn Ads (priority), and Meta campaigns
• Execute advanced keyword and audience targeting strategies
• Conduct A/B testing (creatives, messaging, landing pages)
• Scale campaigns without compromising ROI

Budget & ROI Accountability

• Own monthly ad budgets
• Monitor ROAS, CAC, CPL, and SQL conversion rates
• Present performance insights to leadership
• Forecast scaling opportunities

Funnel Optimization & Analytics

• Implement GA4, GTM & conversion tracking
• Analyze full-funnel performance
• Identify drop-offs and optimize conversion paths
• Generate weekly/monthly performance dashboards

Job Requirements:

• Bachelor’s degree in marketing, Business, or related field
• 3–4 years of B2B performance marketing experience
• Proven experience in Healthcare, Health IT, SaaS, or service-based B2B industries
• Advanced hands-on expertise on Google Ads, LinkedIn Ads, Meta Ads, GA4 & GTM
• Strong understanding of long B2B sales cycles
• Budget ownership experience
• Data-driven, ROI-first mindset

Medcare MSO is a leading medical billing and revenue cycle management company, dedicated to helping healthcare providers optimize their revenue streams. As we expand our digital presence, we are seeking a highly skilled Content Lead with medical billing expertise to lead our content team and drive impactful, high-quality content strategies.

Position: Content Lead

Shift Timing: 07:00pm-04:00am

Location: MMalam, Lahore

Key Responsibilities:

Content Strategy & Development:

• Develop and execute a content strategy aligned with SEO, brand positioning, and lead generation goals.
• Oversee the creation of high-quality, industry-relevant content including blogs, whitepapers, case studies, website copy, and marketing materials.
• Ensure content accurately represents the complexities of medical billing, RCM, and healthcare compliance.
• Collaborate with SEO and digital marketing teams to optimize content for search rankings and engagement.

Team Leadership & Management:

• Lead, mentor, and manage a team of content writers, editors, and designers.
• Establish clear content guidelines, workflows, and editorial standards to maintain consistency and quality.
• Conduct regular performance reviews, training sessions, and skill development programs for the content team.

Medical Billing & Compliance Expertise:

• Ensure all content reflects accurate medical billing terminology, coding practices (CPT, ICD-10, HCPCS), and compliance regulations (HIPAA, CMS, Medicare/Medicaid guidelines).
• Work closely with subject matter experts to translate complex healthcare billing topics into engaging, informative content.
• Stay updated on industry trends, regulatory updates, and payer policies to keep content fresh and relevant.

Content Distribution & Engagement:

• Oversee the publication of content across websites, blogs, social media, email campaigns, and third-party platforms.
• Develop content strategies for thought leadership, brand authority, and executive profiling.
• Analyze content performance metrics using Google Analytics, SEMrush, Ahrefs, and social media insights to optimize future content strategies.

Requirements:

• 5+ years of experience in content marketing, content management, or editorial leadership within the medical billing, healthcare, or RCM industry.
• Strong knowledge of medical billing processes, coding standards (CPT, ICD-10, HCPCS), and compliance regulations (HIPAA, CMS, Medicare, Medicaid).
• Proven ability to manage a team of writers, editors, and designers while delivering high-quality content at scale.
• Expertise in SEO-driven content strategies, keyword research, and content optimization.
• Hands-on experience with CMS platforms (WordPress, HubSpot), content marketing tools, and AI-powered writing assistants.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Strong analytical mindset with proficiency in Google Analytics, SEMrush, Ahrefs, and content performance tracking tools.

Medcare MSO is a leading USA-based Healthcare IT and Revenue Cycle Management (RCM) company, dedicated to helping healthcare providers optimize their revenue streams. As we continue to expand our digital presence, we are looking for a Senior Content Writer with strong healthcare and medical billing expertise to create high-quality, engaging, and SEO-driven content that supports brand growth and lead generation.

Position: Senior Content Writer

Shift Timing: 07:00 PM – 04:00 AM

Location: MM Alam Road, Lahore (Onsite)

Responsibilities:

Content Development & Writing:

• Create high-quality, well-researched content including blogs, website copy, case studies, whitepapers, landing pages, and marketing materials.
• Translate complex medical billing and RCM concepts into clear, engaging, and conversion-driven content.
• Ensure consistency in tone, style, and brand voice across all content assets.

SEO & Content Optimization:

• Develop SEO-optimized content using keyword research and best practices.
• Collaborate with SEO and digital marketing teams to improve rankings, traffic, and engagement.
• Continuously update and optimize existing content based on performance insights.

Healthcare & RCM Domain Writing:

• Produce content aligned with medical billing workflows, coding standards (CPT, ICD-10, HCPCS), and compliance frameworks (HIPAA, CMS).
• Work closely with SMEs (coders, RCM managers, compliance teams) to ensure accuracy and relevance.
• Stay updated on healthcare regulations, payer policies, and industry trends.

Content Performance & Analytics:

• Track content performance using tools such as Google Analytics, SEMrush, and Ahrefs.
• Use data-driven insights to refine content strategy and improve engagement metrics.

Collaboration & Execution:

• Coordinate with designers, marketing teams, and stakeholders for content execution.
• Support campaign-based content for lead generation, branding, and product marketing (Maximus PMS, AI Coder, HealUS EHR).

Requirements:

• 2–4 years of experience in content writing, preferably within healthcare, medical billing, or RCM domain.
• Strong understanding of medical billing processes and coding standards (CPT, ICD-10, HCPCS).
• Familiarity with healthcare compliance standards including HIPAA and CMS guidelines.
• Proven experience in SEO content writing, keyword strategy, and content optimization.
• Hands-on experience with CMS platforms (WordPress, HubSpot) and content tools.
• Strong command over English writing, editing, and proofreading with exceptional attention to detail.
• Analytical mindset with experience using tools like Google Analytics, SEMrush, and Ahrefs.
• Ability to work in a fast-paced environment and meet tight deadlines.