Medcare MSO is one of the largest USA-based Healthcare IT company in Pakistan, with 1000+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results.
We are seeking a dynamic and creative Branding / Social Media Executive to strengthen our digital presence and elevate the brand positioning of our healthcare technology solutions — particularly our EHR (Electronic Health Record) and PMS (Practice Management System) products. The ideal candidate will drive content strategy, manage social platforms, and ensure a consistent, engaging brand voice that enhances visibility, audience engagement, and overall brand equity.
-
Develop, plan, and execute social media campaigns across platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.) to build brand awareness and engagement.
-
Create, curate, and manage high-quality, visually appealing, and engaging content (graphics, videos, blogs, reels, and infographics).
-
Maintain a consistent and professional brand voice across all digital channels aligned with organizational values and tone.
-
Monitor engagement metrics, track campaign performance, and prepare monthly analytics reports with insights and recommendations for improvement.
-
Collaborate with internal design, product, and HR teams to support employer branding, event coverage, and promotional initiatives.
-
Ensure timely responses to followers and community interactions, maintaining reduced response time and improving engagement scores.
-
Assist in conceptualizing and executing digital campaigns to promote EHR and PMS solutions to target audiences.
-
Conduct competitor and trend analysis to identify opportunities for brand differentiation and growth.
-
Manage brand identity assets (logos, templates, taglines) and ensure consistency across all marketing materials.