About the job
Medcare MSO is a leading USA-based Healthcare IT and Revenue Cycle Management (RCM) company, dedicated to helping healthcare providers optimize their revenue streams. As we continue to expand our digital presence, we are looking for a Senior Content Writer with strong healthcare and medical billing expertise to create high-quality, engaging, and SEO-driven content that supports brand growth and lead generation.
Position: Senior Content Writer
Shift Timing: 07:00 PM – 04:00 AM
Location: MM Alam Road, Lahore (Onsite)
Responsibilities:
Content Development & Writing:
- Create high-quality, well-researched content including blogs, website copy, case studies, whitepapers, landing pages, and marketing materials.
- Translate complex medical billing and RCM concepts into clear, engaging, and conversion-driven content.
- Ensure consistency in tone, style, and brand voice across all content assets.
SEO & Content Optimization:
- Develop SEO-optimized content using keyword research and best practices.
- Collaborate with SEO and digital marketing teams to improve rankings, traffic, and engagement.
- Continuously update and optimize existing content based on performance insights.
Healthcare & RCM Domain Writing:
- Produce content aligned with medical billing workflows, coding standards (CPT, ICD-10, HCPCS), and compliance frameworks (HIPAA, CMS).
- Work closely with SMEs (coders, RCM managers, compliance teams) to ensure accuracy and relevance.
- Stay updated on healthcare regulations, payer policies, and industry trends.
Content Performance & Analytics:
- Track content performance using tools such as Google Analytics, SEMrush, and Ahrefs.
- Use data-driven insights to refine content strategy and improve engagement metrics.
Collaboration & Execution:
- Coordinate with designers, marketing teams, and stakeholders for content execution.
- Support campaign-based content for lead generation, branding, and product marketing (Maximus PMS, AI Coder, HealUS EHR).
Requirements:
- 2–4 years of experience in content writing, preferably within healthcare, medical billing, or RCM domain.
- Strong understanding of medical billing processes and coding standards (CPT, ICD-10, HCPCS).
- Familiarity with healthcare compliance standards including HIPAA and CMS guidelines.
- Proven experience in SEO content writing, keyword strategy, and content optimization.
- Hands-on experience with CMS platforms (WordPress, HubSpot) and content tools.
- Strong command over English writing, editing, and proofreading with exceptional attention to detail.
- Analytical mindset with experience using tools like Google Analytics, SEMrush, and Ahrefs.
- Ability to work in a fast-paced environment and meet tight deadlines.